Launched four years ago at the Jakarta Fashion Week 2015, REE is a local fashion brand that produces daily wear for all active women in Indonesia that appreciates the value of class and good affordability for all its clientele. Riana Bismarak as the brand’s ‘ creative director recognizes full well the activities of all dynamic working ladies of the archipelago faces on daily basis. The need to casually look classy at work and sometimes long after-hour, there grows demand for daily wear that can be comfortably worn with appreciation to design and class. By taking inspiration from the problem, REE offers its diverse clienteles daily wear that one can be proud of with great affordability.
In designing all of the brand’s blouse, tops, trousers, outers, and dress, it is empirical this brand consistently delivers an affordable daily wear that values class and appreciative of the current trend. By keeping true to the Indonesian local wisdom, it has valued its tradition with what’s out there, what’s hot and what’s the current trend. It is an important part of the brand that Riana believes to be the heart and soul of REE. With three of its collections: Basic – selections of affordable classy daily wear, On Trend – Wears that are on par with the current trend, and Touch of Indonesia – Collections with inspiration and appreciation to the Indonesian wastra.