Ever since its new campaign launch in January 2016, POP! Hotels through the “Serve to Conserve” program has been trying to find an exciting project to get on. Finally together with PROFAUNA, a non-profit organization with a global network, working for the protection of forest and wildlife – a collaborative act in hope of raising public awareness through a creative design competition was born.
“We are trying to engage with the most talented graphic enthusiasts in the country by inviting them to come up with attractive designs which boldly speak of conserving the forest that is so captivating and can emotionally resonate the true message about our concern of the environment,” said Zulner Nouradine, POP! Hotels Brand Manager – TAUZIA Hotel Management.
Each designer can submit up to 3 original designs to [email protected]. Submission deadline is by 19 April 2016.
Rosek Nursahid, the founder of PROFAUNA, together with Irene Janti, TAUZIA’s Chief Brand & Product Officer will be amongst the judges in selecting 20 preliminary designs then the best 3 will win cash prize as well as free night stays at POP! Hotels across Indonesia.
In addition to that two favorite social media winners through most votes will be selected. Simply post the design using hash tag #serve2conserve and tag/mention @pophotels and @profauna for a chance to win hotel vouchers and exclusive merchandise from POP! Hotels.
Winner announcement will be done during Earth Day, which will fall on 22 April 2016.