With the wealth, comes the lifestyle. As one of Asia’s fastest emerging market, Indonesia is one of the region’s highest consumer of luxury product as well. A research conducted by Capgemini Asia Pacific Wealth Report in 2015, Indonesia sits at number three when it comes to branded luxury products.
Created by Virgilio Nannini in the 1940s who worked as tent-maker for Italy’s army in the World War II, Nannini is a brand that’s gaining started from a small business, to a worldwide-recognized brand. The brand is no stranger in its hometown of Florence, Italy.
With prices upwards of Rp. 2 juta, Nannini creates classic and contemporary designs using a variety of high-quality leather such as Suede, Saffiano leather, lambskin, grain leather, to the classic patent leather, as well as the more durable nylon bags for the highly active.
After Virgilio Nannini’s passing in 1960, the company was then passed down to third generation Nanninis: Fabio, Silvia, Sandra, and Luca Nannini who together withGiordino Frangipani of Gruppo Frangipani and Giovanni Shen from VSV Group brought the brand into worldwide recognition including Indonesia.