Jakarta has joined the growing list of major cities around the world, such as London, Paris, Singapore and Kuala Lumpur, that house a Moët & Chandon pop-up shop at the heart of their capitals. The world’s luxury champagne brand officially launched its first pop-up store in town last week at Pacific Place Jakarta, Ground Floor, and will sell exclusive champagnes — complete with Swarovski crystals customization for every purchased bottle by a Moët Atelier Artist—until October 9.
The launch on September 29 saw the glittering presence of Moët & Chandon enthusiasts, VIP guests, and loyal clients who were mingling with style over a range of Moët & Chandon champagnes with the chic design of the pop-up store in the backdrop.
Andrew Darwis, Evelyn Chowin, Kenneth Karta, Jacqueline Kenny, Belinda Luis
Inspired by the opulent Moët & Chandon Mansion at the champagne wine capital of Épernay, France, the pop-up store during the launch was transformed into an exciting playground replete with Moët & Chandon paraphernalia, such as Moët & Chandon Golden Bathtub, Ping Pong Table, an interactive wall of fame, and a video presentation which takes audience to the Moët & Chandon vineyards and Mansion in France.
Moët & Chandon has uncorked the new global “Pop the Now” campaign this year with a millennial focus; this campaign has been built around the #MoetMoment initiative that aims to encourage consumers to live in the moment. See you there and let’s #PopTheNow!