Belvedere Vodka and James Bond Announce Global SPECTRE Partnership “Excellent Choice, Mr. Bond”
Belvedere Vodka, the world’s original luxury vodka, is chosen as the official vodka brand of the 24th James Bond adventure, SPECTRE, which will be released in theaters worldwide, including Indonesia, in November this year. As part of the global campaign to celebrate this historic partnership, Belvedere Vodka, together with more than a dozen of its appointed outlets* in Jakarta and Bali, is introducing tailor-made, James Bond-inspired martinis, the Belvedere SPECTRE Martini and Belvedere 007 Martini, starting this October to the end of November.
The Belvedere SPECTRE Martini is a classic and elegant bespoke cocktail that pays homage to the iconic vodka martini, and brings out the refreshing, rich texture of Belvedere, finished with a twist of lemon. Meanwhile, the Belvedere 007 Martini invokes some visceral sense and is stylishly dynamic—silky and smooth in every sip, laced with a zest of lemon, too.
In addition to the dynamic lineup of Bond martinis above, Belvedere will also introduce limited editions of Belvedere vodka with 007 insignia displayed on the bottles to the Indonesian market—to commemorate this new era of Bond and Belvedere partnership.
The new Bond Girl Stephanie Sigman is also featured in this global Belvedere advertising campaign, including in the TV commercials**, in partnership with SPECTRE, and she much adores both martinis: “Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years,” Stephanie Sigman says. “His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match.”
The Belvedere SPECTRE Martini and Belvedere 007 Martini epitomize Mr. Bond’s preferred “shaken, not stirred” martini style, which is globally recognized as an expression of his impeccable taste and unparalleled style. Indeed, when it comes to his signature drink, Mr. Bond chooses Belvedere, the vodka of choice for tastemakers who “Know the Difference”, a Belvedere’s award-winning global campaign promoting knowledgeable choices.
President of Belvedere Vodka, Charles Gibb states “James Bond is recognized as the most admired and influential tastemaker in the world and so we are delighted that 007 has chosen Belvedere to be his vodka of choice for Bond 24. Belvedere is born of Rye, Water and Character… and to that we can now add Bond!’
The makers of James Bond agree: “We think it is only fitting that the man who gave the vodka martini to the world savors the world’s original luxury vodka.”
Excellent choice, Mr. Bond.
BELVEDERE SPECTRE Martini
50ml Belvedere Vodka
15ml French Dry vermouth
7.5ml Italian sweet vermouth
1 Dash of Angostura Bitters
Shaken not stirred
Garnished with a lemon twist
BELVEDERE 007 Martini
60ml Belvedere vodka
10ml dry vermouth
Shaken not stirred
Garnished with lemon twist
*Appointed Jakarta outlets serving the Belvedere SPECTRE Martini and Belvedere 007 Martini include BACCO Jakarta, Bottega Ristorante, Branché Bistro, Domain, Empirica Jakarta, Fj’L Boutique, FJ on 7, FJ Grill, The Goods Diner, Hacienda Mexican Bar and Grill Jakarta, JJ Royal Brasserie, K22 Bar at Fairmont Jakarta, Le Gran Café at Gran Mahakam Hotel, LUC Bar & Grill, the Majapahit Lounge at The Dharmawangsa Jakarta, Prohibition Chophouse Restaurant and Speakeasy Bar, Wilshire and 3rd Avenue, and many more
*Appointed Bali outlets include Luna2 Private Hotel & Roof Top in Seminyak, Merah Putih Restaurant in Petitenget, Sunset Bar at Ayana Resort Bali, and many more
**To watch Stephanie Sigmand’s “Excellent Choice, Mr. Bond” extended cut, click https://www.youtube.com/watch?v=AgxNVlK9elo
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