Announcing the Global Debut of My TAUZIA Privilege – the Loyalty Program by TAUZIA Hotel Management


In conjunction with the Chinese New Year celebrations as well as taking the insight of “Wealth of Fortune” from the eponymous numerology philosophy – TAUZIA Hotel Management is announcing the global debut of its loyalty program, My TAUZIA Privilege!

What is better than to begin a new year with great hopes for prosperity in mind? Simply earning added benefits by unlocking more destinations with My TAUZIA Privilege!

With 43 hotels in operation, TAUZIA Hotel Management is focusing on three main objectives in the coming new year.

First is to acquire new customers, second is to increase the engagement and referrals, and last but never least, is to stimulate loyalty amongst customers. This has prompted the award-winning Indonesian hotel operator to launch an innovative customer’s loyalty program, My TAUZIA Privilege.

Starting today members can earn TAUZIA Points with every eligible stay in participating hotels across the nation.

Membership level for this program is divided into three different tiers and are named following the core motto of TAUZIA Hotel Management: SIMPLE – valid for newly-enrolled members, FRIENDLY – awarded to members who have accumulated at least 10,000 TAUZIA Points within one-year of membership, and UNIQUE – awarded once 25,000 TAUZIA Points have been earned.

“All members can instantly enjoy exclusive benefits in all participating hotels, such as complimentary fruit or snack platter in the room, room upgrades, guaranteed late checkout until 6PM and early check-in starting 9AM, special member-only offers and discounts on breakfast, F&B menus, laundry and spa,” said Tami Wicaksono, TAUZIA’s Corporate Loyalty Program Manager.

Enrollment is completely free of charge and members can self-register by signing up on the member’s site at www.tauziahotels.com by using their social media accounts or by filling in an online application form. Auto invitation option is also available for guests who have made reservations using an active email address.

The loyalty program is supported by advanced digital technology and is entirely operating online. TAUZIA Hotel Management who has been actively supporting more than a bunch of eco-friendly movements, will go the green way by distributing electronic membership cards complete with the holder’s name, membership level and account number.

“As a token of our appreciation, we’re reserving the physical membership card only for the highest-tier members,” said Xavier Droin, TAUZIA’s Chief Operations Officer.

One TAUZIA Point is equivalent to IDR 1,000 spent on qualifying room rates. TAUZIA Points can be used to pay for hotel reservations, partially or in full.

Partnership with Global Hospitality Solutions Pte. Ltd.

TAUZIA Hotel Management appointed Global Hospitality Solutions (GHS), a Singapore-based company with over 12 years experience in providing innovative technology and marketing solutions to some recognizable brands in Asia.

It specializes in hospitality profit optimization through strategic implementation of loyalty marketing, CRM and social commerce solutions.

GHS is assisting TAUZIA Hotel Management in creating new business opportunities, profits optimization and service quality enhancements through the integrated CRM platform and loyalty program iReward.

“We are excited to partner with GHS, as their expertise will help us put our technology on par with that of online travel agents so as to level the playing ground and allow our hotels to gain back control over their guests and lower their distribution costs,” added Xavier Droin, “and all this in a truly cross-platform and mobile-friendly fashion.”

TAUZIA Hotel Management Eases Customer’s Booking Journey with iBooking

In conjunction with the launch of My TAUZIA Privilege loyalty program, TAUZIA Hotel Management – the award-winning hotel operator in Indonesia – takes the opportunity to revamp its booking engine to better serve its customers.

Following the partnership with Global Hospitality Solutions, TAUZIA has started using iBooking – an innovative product that powers direct online bookings across all TAUZIA hotel websites.

“Our company manages multiple hotel brands and iBooking will allow us to consolidate all our direct online bookings into one single platform. Compared with other online travel sites, this cutting-edge technology will streamline the booking process and allow our customers to complete their bookings within less than 2 minutes”,  said Rini Anggraini, TAUZIA’s Corporate Director of Revenue Management & Distribution.

And not only that, with iBooking, registered members will also be able to book hotel rooms using their points earned with My TAUZIA Privilege. The platform is also fully mobile responsive – making it a breeze for guests to complete their bookings without the need for a desktop or laptop computer.

“Furthermore, we also extended our partnership with DOKU – one of Indonesia’s largest and fastest growing provider of electronic payment solutions – so that our guests can now pay for their bookings not only using credit cards, but also through ATM transfer, or from all AlfaMart stores across Indonesia,” added Rini Anggraini.

Become a member of My TAUZIA Privilege loyalty program now, and unlock countless benefits from participating hotels every time you book through www.tauziahotels.com

Tauzia MTPlive



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